Finance
The 5 bank accounts every business owner should have (Part 3)
It's not complicated accounting. It's five accounts with specific purposes that completely change how money flows through your business.
9 min readRead more
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Finance
How to calculate your current Profit First percentages in 30 minutes (Part 4)
Before you know where you're going, you need to know where you are. The Instant Assessment gives you an honest diagnosis of your business's financial health —with real numbers, not guesses.
6 min readRead more
Finance
How to implement Profit First step by step when you're just starting (Part 5)
You've got the theory and your Instant Assessment. Now the only thing that matters: starting. This guide walks you week by week through the first month of implementation.
6 min readRead more
Finance
The 5 most common mistakes when implementing Profit First (Part 6)
Most people abandon Profit First in the first month over the same five mistakes. Learn to spot, avoid and fix them before they wreck your implementation.
7 min readRead more
Finance
Profit First and taxes: how to stop tax season from surprising you (Part 7)
Taxes shouldn't be a year-end surprise. Here's how we calculate with our clients exactly how much to set aside on every deposit, so the Taxes account always has the money when the IRS comes knocking.
7 min readRead more
Marketing
Stop doing slot-machine marketing
There's a good chance you're doing slot-machine marketing without realizing it: you drop in money, pull the lever and hope for luck. Learn to move with purpose before it drowns your business.
5 min readRead more
Marketing
Strategy vs. techniques: the silent mistake holding your business back
Are you applying techniques without a clear direction? The difference between having a marketing strategy and just using techniques can decide whether your business grows on purpose or merely survives by trial and error.
4 min readRead more
Marketing
What is a landing page and why does your business need one?
A landing page is a page with a single goal: turning visits into customers. What it is, how it differs from your home page, and why it can multiply your results.
2 min readRead more
Marketing
What is a sales funnel and why does your business need one?
The sales funnel is the guide that takes a stranger from discovering your brand to buying from you. What it is, its stages and why measuring it changes your results.
2 min readRead more
Marketing
What is SEO and why your business needs it now
SEO is what puts your page in front of people searching for exactly what you sell. What it is, how it works (on-page and off-page) and a checklist to start today.
3 min readRead more
Marketing
Why is marketing essential for your business?
Marketing is like a business's oxygen: you don't notice it until it's gone. Five reasons to take it seriously —and the mistakes that are costing you customers.
2 min readRead more
Marketing
Why SEO is key to your business's success
What good is an excellent website if no one can find it? SEO is the compass that guides your customers to you: more visibility, qualified traffic and a competitive edge.
2 min readRead more