Design & brand
Your brand is the first thing a customer sees and the last thing they remember. We build all of it —from the mark to the rules of use— and take it into the physical world too.
Brand and identity design
Your identity is the mark, the colors and the type people will recognize you by. We build it from scratch —or modernize the one you have— designed for where it actually lives: a phone screen, the side of a van and a 3.5 × 2 inch card.
It takes less than a second to form an opinion about a brand from its visual appearance — Behaviour & Information Technology
What you get
Logo and its variants
Horizontal, vertical, mark only, and a one-color version for when color isn't available.
Palette and typography
Colors with their exact codes for screen and for press, and the fonts licensed for you to use.
Files that work anywhere
Vectors that print at any size, plus versions ready for web and social.
Starter applications
Profile picture, social cover and email signature, so you can use the brand the same day.
Already have a logo? We modernize it while keeping the essence your customers recognize: the shape is updated, the memory isn't.
Brand manual
The document that says how your identity gets used: the logo's minimum size, how much room it needs around it, which backgrounds work and which don't. It sounds like paperwork until the day somebody sends a thousand flyers to print.
Without a manual
- Every vendor asks for the logo and you go hunting for the right file
- The printed color isn't the on-screen color, and nobody knows which was right
- Whoever wraps the van stretches the logo to fill the gap
- With every new person on the team, your brand looks a little different
With a manual
- You send one file and anyone can produce without asking you anything
- Colors carry their screen code and their press equivalent
- The forbidden uses are drawn out, so nobody has to explain them
- Your brand looks the same on the flyer, the website and the uniform
Stationery and cards
What your customer takes home. We design the printed pieces and hand them over press-ready —with bleed, in the right color profile and in the format the printer expects—, which is where most print jobs go wrong.
What we usually prepare
Business cards
With what it actually takes for someone to call you, and none of the 6-point type nobody reads.
Corporate stationery
Letterhead, envelope, quote and invoice, looking like the rest of your brand.
Counter material
Flyers, appointment cards, stickers and point-of-sale signs.
Signage and merch
A wrapped van spends all day showing your brand on the street and doesn't charge by the hour. We prepare the artwork for vehicles, uniforms, signage and gifts, built to your vendor's measurements rather than to a generic file.
How we do it
- 1
We measure for real
We ask for the measurements and photos of the vehicle or the space. The artwork is made for that surface, with its doors and its curves, not for a rectangle.
- 2
We design to be read in motion
At a hundred feet and forty miles an hour, only the big things read: your name, what you do and a phone number. The rest is noise.
- 3
We hand over the file the installer asks for
Vector, at real scale and with colors in their codes. Your vendor produces without redoing anything or charging you for it.
- ©
And the same for everything else
Uniforms, caps, in-store signage and company gifts: the same rules, adapted to each printing method.
How we build your brand
- 01
Discovery
We learn your business, your customer and how you want to be seen.
- 02
Directions
Sketches and visual routes in writing. You choose before we build.
- 03
Identity
We settle mark, palette and type, and write them into a manual.
- 04
Applications
We take it to stationery, wraps, uniforms and everything that carries it.
You have the brand — where does it live?
An identity with nowhere to show it stays in a folder. The website and the infrastructure put it to work.
Ready to start?
Tell us your idea and we'll show you how to make it a real company.
Let's talk about your project