The full blog archive, newest to oldest.
Being remarkable isn't about shouting louder or spending more on ads: it's about being worth talking about. Discover what truly makes a business memorable.
In a saturated market, playing it safe doesn't protect you: it makes you invisible. Discover why not taking risks is the biggest risk for your business.
You don't grow by pleasing everyone, but when a few love you so much they talk about you. Discover the real engine of growth: word of mouth.
Trying to please everyone means you connect with no one. Discover why choosing who you're for (your niche) grows your business more.
If you're being criticized, it's a good sign: it means you stopped being invisible. Discover why criticism is the price of standing out and what to do with it.
Being memorable isn't a one-time achievement: purple wears off. Discover how to keep your business remarkable over time and not fade back into invisibility.
Discover what the DUNS number is and why it can matter for your business in the United States. A clear guide for entrepreneurs who want to strengthen their company's credibility and structure.
Form 4361 exempts a minister from the 15.3% for good, and there's no going back. What it actually requires, what it doesn't cover, and why most of the people who ask about it are already past the deadline.
The housing allowance keeps the part of a pastor's salary that goes to his home out of income tax, and it costs the church nothing from the budget. How it's calculated and why it gets lost.
Paying a staff pastor on a 1099 is one of the most common mistakes churches make, and it comes from reasoning that sounds airtight. Here's why it fails, and when a 1099 is in fact correct.
To the IRS a minister stands on both sides of the street at once, and almost everything churches get wrong in their payroll comes from that. Here's the rule and what the law doesn't allow.
Wyoming is one of the best-kept secrets for doing business in the U.S.: legal protection, total privacy, zero state income tax and low costs. Ideal for digital entrepreneurs and global investors.
