Workbook · Attract phase
Almost no small business fails from lack of work.
It fails because it does many things right and one thing wrong, and that one thing takes the result of all the others with it.
This workbook covers the first two steps of the DISSAU Method: knowing exactly who you sell to, and building the message that makes that person notice you.
- Pages
- 44Pages
- Exercises
- 10Exercises
- Minutes of work
- 95Minutes of work
- Made to fill in by hand
- Steps 1 and 2 of 6
- Spiral bound
- U.S. shipping included
The DISSAU Method
Six steps. One chain.
Getting customers consistently is not a matter of luck or a talent for selling. It's a chain of six steps. Each one holds up the next, and the whole chain performs as well as its weakest link — not as well as its average.
Attract
This workbookSo they know you
- DDefineKnow who you sell to
- IInterestGet noticed and get replies
Convert
SoonSo they choose you
- SStayKeep them warm while they decide
- SSealGet the first purchase
Keep
SoonSo they come back and refer you
- AAttendMake the experience bring them back
- UUniteTurn them into a source of customers
Where to start: not with the step you like most, but with the one that's weakest today. Working them in the wrong order is the most common way to lose months.
Before you ask for anything
So which is your weakest link?
A chain performs like its weakest link, not like its average. The DISSAU Diagnostic tells you which one is yours, in 24 statements.
- 24 statements
- 5 minutes
- Free
This workbook covers the first two steps. If your weak point is a different one, the diagnostic tells you before you ask for anything.
Take the DISSAU DiagnosticWhat you walk away with
What you'll have when you finish
These aren't ten topics to read. They're ten concrete things you don't have written down anywhere today and that, by the end, are in your workbook in your own handwriting.
Define
45 minutes- The real list of who you sell to today — not who you think you sell to.Exercise 1
- Knowing which of those customers makes you money and which one costs you.Exercise 2
- A niche you can say in one sentence, instead of «anyone who needs my service».Exercise 3
- Knowing that customer better than your competition does: where they look, who they believe, what scares them.Exercise 4
- A sheet you can hand to whoever runs your advertising, so they know who to talk to without you explaining it.Exercise 5
Interest
50 minutes- Stop describing what you do and start saying what the customer gets.Exercise 1
- A reason to choose you that your competition couldn't claim without lying — and that isn't «quality, speed and good service».Exercise 2
- One sentence for your website, your sign and your advertising — the same one in all three.Exercise 3
- Two or three channels where your customer actually is, instead of being mediocre in six.Exercise 4
- An entry offer so easy to accept that saying no feels silly.Exercise 5
What you get
A real workbook
Not a file that stays in your downloads folder. Paper, spiral and ruled lines.
Final price, shipping included
Spiral bound, so it lies flat on the table while you write.
- All 44 pages
- Spiral bound, lies flat
- Ships in the U.S. in 7-10 business days
Get your workbook
What happens next
Bring it filled in to a 30-minute session.
We go through your Focus Index, your sharpened niche, your Ideal Customer Sheet and your core message, and tell you plainly what lines up and what doesn't.
While you fill these pages in, things will surface that aren't marketing problems: you don't know your profitability by segment, your business isn't registered the way it should be, your website talks to everyone. That's normal, and that's the point — focus isn't fixed with marketing alone.