Google Postmaster Tools is a free tool from Google that we use at DISSAU to make sure the emails we send reach the inboxes of clients who use Gmail (addresses ending in @gmail.com).
Why we need it
Because no one likes important emails ending up in spam. With Postmaster Tools we can:
- See whether Gmail trusts our emails.
- Check if anyone marked them as spam.
- Spot delivery errors.
- Confirm we're following email best practices.
What it shows us
Once it's set up, we can see charts such as:
- How many emails we send each day.
- How many land in spam.
- What reputation our domain has.
- Whether there were email authentication issues.
What you need to do
Nothing technical. Just keep in mind:
- Everything is already configured by our technical team.
- If a client says "I didn't get the email" or "it went to spam," let the support team know so they can check it in Postmaster Tools.
- If you notice several important emails going to spam, report that too.
What it needs to work
- That we send enough volume to Gmail accounts.
- That the DNS is correctly configured (our team already handled this).
- A day or two after we start sending.
Still stuck?
If you didn't find what you were looking for, write to us and we'll help with your specific case.