Types of landing pages: which one is right for your business?
Ariana MárquezMarketing Specialist·2 min read
Landing pages are like a first date in digital marketing: you only get one shot to make a good impression. If you're not sure which type your business needs, here's your guide.
The main types
Splash / welcome
Short and eye-catching, it appears before redirecting the user. Useful for a specific ad or notice —without overdoing it.
Squeeze (email capture)
Offers something irresistible (a guide, a template) in exchange for the email. Minimal form, a single goal.
Lead capture
The "squeeze" with more fields: it collects more data for segmented, personalized campaigns.
Sales page
Convinces people to buy now: clear benefits, testimonials and trust. Usually longer and more detailed.
Click-through
Straight to the point: a single purpose, getting the user to press the button (buy, start).
Event registration
For webinars and workshops: date, time and a registration form, all set to fill your event.
Limited offer
Use urgency wisely: a discount or deadline that drives the decision without misleading.
Thank you / confirmation
Don't forget to say thanks: it reinforces the relationship and offers a next step to stay connected.
How to choose the right one
1
Define a clear goal
Direct sales, leads or event attendees? One goal per landing page.
2
Look at the funnel stage
Is your audience browsing, considering or ready to buy? That decides the type.
3
Know your audience
Research their needs and tailor the message. Don't sell steak to a vegan.
4
Match your budget
Some are costlier to build and maintain. Choose the one that pays off with your resources.
“
What gets measured gets improved.
— Peter Drucker
There's no universal landing page: the key is understanding your goal and adapting to your audience and resources. With strategy, your landing will be your best digital salesperson.
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