Is your landing page looking great, but conversions are still in ghost mode? Relax: almost everyone trips over the same obstacles. Today we knock them down.
Mistake 1 · Inconsistent, thin or excessive information
The ad and the landing page must tell the same story. If your ad promises "50% off cookies" and the click lands on a cupcake page with no price, you've lost the customer and their trust. When the ad's promise doesn't match the page, bounce rate spikes.
And please, not too much and not too little: show benefit, price and contact at a glance. Don't cram the page like a bazaar of pop-ups and buttons competing for attention. Let the message breathe.
Mistake 2 · An invisible or confusing CTA (call to action)
If the visitor has to search for the button, you've already lost. Make it big, contrasting and direct: "Download free," "Book your demo." And add microcopy that reinforces the benefit (for example, "in under 60 seconds").
Mistake 3 · A design divorced from your brand
Colors, typography and tone must be the same as on your site and social media. Consistent branding builds trust; an inconsistent one makes people doubt whether the company is serious.
Mistake 4 · "Publish and forget"
A landing page isn't launched and abandoned: it's optimized. Run A/B tests on headline, image and button color; measure which version converts more. And mind mobile speed: every extra second spikes the bounce.
Quick checklist before launching
Consistency
Clarity
Visible CTA
Consistent brand
Short form
Mobile and speed
Social proof
An effective landing page is simple, consistent and focused. Avoid these mistakes, apply the checklist and you'll watch visits start turning into customers.
Don't have yours yet? Start with What is a landing page? and choose well with the types of landing pages.
At DISSAU we design, test and optimize your landing page end to end, measuring every result. Talk to us.
