“All Solutions”, on the inside too
Brand and identity manual, hosting and business email, website, management system and field app for a maintenance and renovation company in San Jose, California.
- Client
- Renovo All Solutions
- Business type
- Maintenance & renovation
- Service area
- Web & technology
- Location
- San José, California
- Year
- 2026
Services delivered
- Brand Design
- Identity Manual
- Applications & Stationery
- Hosting & Domain
- Business Email
- Web Design & Development
- Management System
- Field App for Technicians
The challenge
Renovo's name is a concrete promise: all solutions, everything a property needs —plumbing, electrical, painting, flooring, carpet, handyman— handled by a single provider. They have kept that promise on the ground for over twenty years, but it was written down nowhere: no manual said how a van gets wrapped, which red is the red, or how the logo behaves when the format shrinks. And the daily work —who goes to which address, what was done there, how many hours each technician put in— was growing faster than the tools used to run it.
What we did
We built the whole company on a single brand. First the identity: a mark that fuses three stylised buildings —the scale of the work— with a circle that stands for wholeness, built on a grid where every measure derives from the height of its own “R”, plus a twenty-page manual that fixes colors with their codes, typefaces, reductions, use over photography and what the brand never does. Then the infrastructure: hosting, domain and business email. On top of that, the English-language website —services, a page per trade, Bay Area coverage and a free estimate—, a management system where tickets and their photos, clients and their addresses, providers, the calendar and the team's time clock all live, and the app the technician uses to clock in, open the ticket on site and close it right there.
The result
The same brand from the business card to the screen the technician looks at on site. Whoever sees the van parked outside, lands on the website or gets an email meets the same company. And inside, a job's whole path —comes in, gets assigned, gets done, gets closed— runs through one place, with the team's hours counted on their own instead of reconstructed at the end of the month.
The brand manual
The pages below come from the original manual delivered to Renovo, written in Spanish.
Three buildings and a circle
The mark has two pieces with an assigned meaning: the three stylised buildings speak of the scale of renovation work, and the circle around them of wholeness and an all-in approach. Below, the name in caps and the tagline that sums up the business: “all solutions” — the client doesn't need to shop around several providers.
Everything measures one “R”
The construction grid derives from the height of the “R” in the mark itself: six R's wide in the vertical version, nine in the horizontal one. That same letter sets the clear space —one R free on all four sides—, so the air around the logo isn't eyeballed piece by piece: it's measured.
One red and one white
The primaries are tomato #D02B2C and silver white #F1F1F1, each with its HEX, RGB and CMYK values so the red on the sign, the polo shirt and the van is the same red. A brand color that only exists on screen turns into five different reds the moment someone sends a job to print.
Charcoal blue, tan and black
The secondaries don't compete with the red: they hold it up. Charcoal blue for serious backgrounds, tan to warm up printed pieces, and charcoal black for text. With all five colors fixed, any supplier —a printer, a sign shop, a developer— produces the same brand without having to call and ask.
Varien and Eras Medium ITC
Varien is the lead face: a sans serif with balanced proportions, the voice of headlines and of the logo itself. Eras Medium ITC comes alongside for taglines, subheads and secondary text, in a friendlier tone. Two families with defined roles — which is what stops every piece from picking its own typeface.
A pattern drawn from the logo
Two graphic assets grow out of the mark: a geometric pattern that brings rhythm and structure, and diagonal stripes that guide the eye without crowding it. They work as backgrounds, as section dividers and as the visual thread from one piece to the next — the back of the business card and the mug are the same pattern.
A version for every size
At 100% the full version with “ALL SOLUTIONS” is used. At 60% the tagline drops and the mark plus the name remain. At 20% —a favicon, an avatar, an embroidery— only the symbol is left. The rule prevents the usual mistake: shrinking the large version until the tagline becomes an illegible smudge.
Monochrome on purpose
The system is single-color by decision, not for lack of options: the mark adapts to any surface —red, white or black background— without losing legibility or presence. That's what makes it possible to embroider it on a polo, etch it on an acrylic sign and put it on a website without redrawing anything.
Over photography
A jobsite photo is a hostile background: it has texture, noise and reds of its own. That's why specific versions of the mark with a solid holder were developed, so it reads the same on top of a complex image as it does on a flat background.
What the brand never does
It isn't rotated, stretched, re-proportioned or re-typeset; it isn't painted in the secondary colors and it isn't placed over images where figure-to-ground contrast falls short. Six prohibitions, drawn out — the only way they get respected when whoever lays out the piece wasn't in the meeting.
The brand, now on screen
The manual is monochrome and calls for the mark on light or neutral grounds, so the site was built with both modes from the very first component rather than as an afterthought: by day, silver white behind and the tomato red reserved for whatever you're meant to press; by night, charcoal black and a slightly lighter tomato, because #D02B2C on #1A1A1A only reaches 3.37 contrast and falls short of AA. Measured, not estimated. The same section, split down the middle: day on the left, night on the right.
The project in pictures
The system, module by module
One place to run the operation: tickets, clients, providers, calendar and time clock, with role-based permissions —what a Renovo administrator sees is not what a technician or a provider sees—. The screenshots below use demo data: made-up addresses, names and hours, never real information from a Renovo client.
What you need to know at seven in the morning
The home screen answers the four questions the day starts with: what's pending, what's scheduled, what's on for today and what still has no technician assigned. Below that, the day's schedule with times and addresses, the tickets nobody has picked up yet and the materials running low, each linking through to its module.
Work orders, not scattered messages
Every job is a ticket with its urgency, status, category, address and technician. You filter by the three things people actually ask —what's urgent, what's still open, which trade it belongs to— and search by title, description or client. A job stops being a message somebody has to remember.
The page that saves the phone call
Inside the ticket is everything needed to show up and fix it: the work order summary, the client and address, the tenant, the estimated duration, the property notes —where the key is, where to park— and the instructions the building manager leaves in writing. The technician sets off knowing what they'll find, without a phone call in between.
The hours count themselves
Team attendance shows who is working right now, who has finished and who hasn't clocked in, with each technician's days, hours and daily average over the chosen period. It even flags the days left open —clocked in, never clocked out—, which add no hours and used to surface only at month-end.
The whole month on one screen
The calendar brings together scheduled visits and internal events, with times always in the company's timezone rather than the viewer's device —a detail that prevents shifted appointments when someone opens the system while travelling—. From there you can see the gap that actually exists before promising a client a date.
The site, screen by screen
The field app, screen by screen
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