A website for 3,000+ floors
Database, visual content and product design for San Jose Hardwood Floors, a flooring company in San José, California.
- Client
- San Jose Hardwood Floors
- Business type
- Flooring
- Service area
- Web & technology
- Location
- San José, California
Services delivered
- Database Creation
- Web Design
- Graphic Design
- Industrial Product Design
The challenge
Selling flooring online isn't like selling a t-shirt: San Jose Hardwood Floors handles more than 3,000 products —hardwood, carpet and vinyl— with different dimensions, finishes, suppliers and transitions. All of it had to fit, organized, into a website anyone could use.
What we did
We handled the heart of the project, alongside the company leading the development: we built the database of the 3,000+ floors —classified by dimensions, finishes, suppliers and transitions—, compiled and organized the photography of every product, and designed the whole family of transition profiles with exact measurements and shapes. That's the data-and-content engine the online store runs on.
The result
A catalog of thousands of floors, organized and browsable, a complete visual library, and a family of custom-designed transition profiles — from data to physical product: the foundation the store sells on every day.
The technical challenge
Over 3,000 products in one database
To sell flooring online, the first step was to build a database of more than 3,000 floor types, differentiated by their dimensions, finishes, suppliers and transition types. That database is the engine that organizes the whole catalog and makes finding the right floor simple.
The project in pictures
The catalog, now online
Types of transitions
Beyond adding each floor's transitions to the database, we designed every profile used on the website, with their exact measurements and shapes.
Ready to start?
Tell us your idea and we'll show you how to make it a real company.
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