Marketing
Why being good is no longer enough (and what to do about it)
In a market full of options, being good is no longer enough to stand out: it's the bare minimum. Discover why your business may be invisible and how to start changing it.
The Purple Cow
Marketing
What being "remarkable" really means (hint: it's not shouting louder)
Being remarkable isn't about shouting louder or spending more on ads: it's about being worth talking about. Discover what truly makes a business memorable.
Marketing
The safe trap: why not taking risks is the biggest risk
In a saturated market, playing it safe doesn't protect you: it makes you invisible. Discover why not taking risks is the biggest risk for your business.
Marketing
The few who grow your business (and how to win them over)
You don't grow by pleasing everyone, but when a few love you so much they talk about you. Discover the real engine of growth: word of mouth.
Marketing
Not for everyone: why focusing on a few makes you grow more
Trying to please everyone means you connect with no one. Discover why choosing who you're for (your niche) grows your business more.
Marketing
What to do when you're criticized (and why it's a good sign)
If you're being criticized, it's a good sign: it means you stopped being invisible. Discover why criticism is the price of standing out and what to do with it.
Marketing
When your cow stops being purple: how to stay remarkable
Being memorable isn't a one-time achievement: purple wears off. Discover how to keep your business remarkable over time and not fade back into invisibility.