Leads & conversions

Conversions in digital marketing: what every business wants to achieve

A conversion is when a visitor stops watching and acts. What they are, the difference between macro and micro, and why you don't need more traffic but more conversions.

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Marketing

Leads: from "curious clicks" to paying customers

Behind every great sale there was, first, a good lead. What a lead is, why it's the engine of your digital marketing, and how to turn curious visitors into customers.

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Marketing

What is a sales funnel and why does your business need one?

The sales funnel is the guide that takes a stranger from discovering your brand to buying from you. What it is, its stages and why measuring it changes your results.

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